News Summary
Yes&, a full-service marketing agency from the DC area, has acquired Beacon Digital Marketing from New York. This acquisition aims to bolster Yes&’s digital marketing expertise and service offerings, enhancing their capabilities in areas like performance marketing, branding, and strategy. With a solid reputation in various industries, Yes& expects significant growth from this partnership, promising innovative and effective marketing solutions.
Yes& Takes a Big Leap: Acquires Beacon Digital Marketing
We’re thrilled to share some exciting news from the world of marketing and advertising! On February 10, 2025, Yes&, a vibrant and full-service agency nestled in the greater Washington, DC area, announced its purchase of Beacon Digital Marketing, a prominent player in the digital marketing realm, hailing from New York. This acquisition is set to shake things up in the industry and enhance Yes&’s already impressive portfolio.
What Does This Mean for Yes&?
The primary goal behind this acquisition is to strengthen Yes&’s expertise in several key areas, including digital strategy, performance marketing, creative branding, and marketing automation. With Beacon’s renowned expertise in delivering measurable results through integrated campaigns, web development, and performance marketing, this partnership is expected to fuel exciting growth avenues for Yes&.
Yes& is No Stranger to Success
For those unfamiliar with Yes&, they already boast a solid reputation, particularly in B2B sectors like fintech, cybersecurity, professional services, and SaaS. The team at Yes& has earned accolades, making it to Adweek’s Fastest Growing Agencies list not once but twice, and appearing six times on the Inc. 5000 list for fastest-growing privately held companies in America. With such a track record, the acquisition of Beacon Digital only adds to their momentum, reinforcing their mission to help brands truly resonate in their markets.
Words from the Leaders
Robert W. Sprague, the founder and CEO of Yes&, expressed his enthusiasm by stating that this acquisition complements their vision of helping brands make a significant impact. He emphasized the importance of having skilled teams and innovative strategies to navigate the ever-evolving marketing landscape.
On the other hand, Whitney Parker Mitchell, Beacon’s founder, shared her excitement about joining forces with Yes&, aligning their goal of delivering top-notch marketing strategy and execution. This collaboration is bound to enrich the service quality, ensuring clients receive the best of both worlds.
What Beacon Brings to the Table
With Beacon’s talented team, who collectively boast decades of experience with major global brands, Yes& is set to enhance its service offerings significantly. Beacon excels in various fields, such as creative branding, public relations, and strategic communications. This wealth of knowledge and experience means that Yes& can now offer even more robust marketing solutions, from high-level strategy to execution.
Building on a History of Growth
This acquisition is part of Yes&’s broader growth strategy, which includes earlier moves such as acquiring Lipman Hearne in 2022 and CommCore Consulting Group in 2024. These strategic actions have expanded their talent pool and client base, allowing Yes& to serve a wider array of clients across the nation from their headquarters in Washington, D.C., as well as additional offices in Chicago and Philadelphia.
Recent Highlights from Yes&
In addition to the acquisition news, Yes& has recently been recognized as the #2 Advertising Agency in the greater DC area by the Washington Business Journal. They’ve also welcomed Liz Murnin as their new vice president of business development, bringing over 20 years of leadership experience in driving growth in various agencies. Liz will focus on new business opportunities and will report directly to CMO Debbie Bates Schrott.
Community Engagement
Beyond their incredible business developments, Yes& is committed to fostering community ties, as seen in their comprehensive rebranding campaign for the Community College of Philadelphia. This project not only included a fresh tagline and logo but also a new website design aimed at empowering students amidst declining enrollment. They even threw a celebratory block party, lighting up landmarks in Philadelphia to celebrate this milestone!
In Conclusion
The acquisition of Beacon Digital Marketing marks an exciting new chapter for Yes&. With the combination of two strong teams and a shared vision for impactful marketing, clients can look forward to innovative and effective strategies that will help brands thrive in today’s competitive landscape. Stay tuned as things unfold—there’s surely more to come from this dynamic duo!
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Additional Resources
- GlobeNewswire: Yes& Acquires Beacon Digital Marketing
- Encyclopedia Britannica: Digital Marketing
- LBBOnline: Yes& Hires Liz Murnin
- Google Search: B2B Marketing
- LBBOnline: Yes& Helps Community College of Philadelphia
- Wikipedia: Marketing Automation
