Categories: Sponsored News - Digital Marketing

VCI Global Expands into Singapore with Major Acquisition

Digital marketing landscape in Singapore representing VCI Global's expansion.

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News Summary

VCI Global Limited has announced its acquisition of Roots Digital Pte. Ltd., a leading digital marketing firm based in Singapore, for $2.2 million. This acquisition signifies VCI’s commitment to growth in the digital landscape and aims to enhance their marketing capabilities amidst a booming market projected to grow substantially over the next decade.

Exciting News: VCI Global Takes a Bold Step into Singapore!

Today marks a significant milestone for VCI Global Limited, the diversified holding company known for its innovative ventures. With enthusiasm in the air, we welcome news of their acquisition of Roots Digital Pte. Ltd., a flourishing digital marketing firm based in Singapore. Featuring a substantial price tag of $2.2 million (around SG$3 million), this acquisition reflects VCI’s commitment to expanding its horizons and tapping into the vibrant digital marketing landscape.

Roots Digital: A Rising Star in Digital Marketing

Roots Digital is not just any digital marketing firm; they’ve been making waves with impressive results, recording over $3 million in revenue and nearly $0.9 million in profit for 2024. If that’s not astounding enough, they have enjoyed a whopping 84% year-on-year revenue growth over the past three years! Their impressive track record clearly indicates their prowess in the industry.

What sets Roots Digital apart is its specialization in performance marketing across various digital channels. The firm has a remarkable customer retention rate, averaging 24 months. This means that their clients tend to stick around longer, which significantly reduces customer churn and establishes a loyal client base.

This talented firm has worked with notable clients such as the National University Cancer Institute, Singapore (NCIS), Microsoft Corporation, Parkway College of Nursing and Allied Health, and Orita Sinclair School of Design & Music. Such impressive partnerships highlight the trust and credibility embedded in Roots Digital’s offerings.

Opportunities Unfold with Government Support

In addition to its remarkable services, Roots Digital is also a pre-approved vendor under the Infocomm Media Development Authority’s Productivity Solutions Grant (PSG). This government initiative provides eligible local SMEs with up to 50% funding for digital marketing services, making their offerings even more accessible to businesses. This valuable support will undoubtedly strengthen Roots Digital’s presence and impact in the market.

Strengthening VCI Global’s Marketing Edge

With this acquisition, VCI Global is gung-ho about creating synergies that will significantly boost its capabilities in SEO, paid media, and social media advertising. The intention is clear: to combine VCI Global’s existing expertise with Roots Digital’s regional insights to potentially deliver remarkable return on investment (ROI) for their clients.

Riding the Wave of Digital Growth

The global digital marketing market is booming, projected to grow to an astonishing $1.2 trillion by 2033, with a compounded annual growth rate (CAGR) of 11.22% from 2025 to 2033. This growth surge is primarily driven by the increasing penetration of the internet and the expanding opportunities for marketers to connect with a broader audience across various online platforms. It’s a great time to be in digital marketing!

A Vision for the Future

Dato’ Victor Hoo, the Group Executive Chairman and CEO of VCI Global, expressed his excitement about this new journey into Singapore. Demonstrating optimism, he hinted at the potential for future acquisitions that could further enhance VCI’s portfolio.

VCI Global, which operates primarily from its headquarters in Kuala Lumpur, Malaysia, currently manages five core businesses in Capital Market Consultancy, Fintech, Real Estate, AI & Robotics, and Cybersecurity. They recently reported a stellar 89.38% growth in revenue over the last twelve months, emphasizing their robust financial standing.

This strategic acquisition of Roots Digital aligns beautifully with VCI Global’s objective to expand its service offerings and elevate client value in the thriving digital marketing sector. As VCI ventures into this new territory, we can’t wait to see what exciting developments await!