News Summary
UC Davis is set to launch an exciting online course titled ‘Digital Marketing for Craft Breweries’ starting on March 3, 2025. Designed for professionals in the craft brewery sector, this eight-week course aims to enhance participants’ digital marketing skills and their online presence in the competitive craft beer industry. With expert instructors Emily Hutto and Julie Rhodes leading the way, this course offers a mix of live sessions and recorded content. Enrollment is now open!
Get Ready for UC Davis’s New Online Course for Craft Breweries!
Attention beer enthusiasts and craft brewery professionals! Something exciting is bubbling up at UC Davis! Starting March 3, 2025, the university’s Continuing and Professional Education program is launching a new online course titled “Digital Marketing for Craft Breweries.” This could be just the opportunity you need to take your brewery to the next level!
Why This Course Is a Big Deal
As the craft beer scene continues to grow and thrive, staying competitive is more important than ever. The beauty of this new course is its goal to help craft breweries enhance their online presence, engage customers, and ultimately foster business growth. This isn’t just about making great beer; it’s about getting the word out effectively to reach more fans and avid customers!
The Structure of the Course
This eight-week course runs from March 3 to April 27, 2025. It’s designed for busy professionals, so you won’t have to quit your day job to participate. Each week, students can expect a mix of live online classroom sessions, access to weekly office hours for personalized instructor guidance, prerecorded content, and hands-on assignments. Sounds manageable, right?
Meet the Experts
An essential highlight of this course is the opportunity to learn from the best in the business. The course is taught by Emily Hutto and Julie Rhodes, two industry experts with a wealth of experience.
Emily Hutto has a background as a journalist and marketing professional. She specializes in the craft beverage supply chain and even founded her own company, RadCraft. With her expertise, students can expect insightful tips and strategies tailored for the craft brewery world.
On the other hand, Julie Rhodes brings over 20 years of experience in the food and beverage industry, with a focus on off-site beverage sales and digital marketing. As the owner of Not Your Hobby Marketing Solutions, she knows the ins and outs of practical marketing that can make a significant difference for breweries.
Who Should Sign Up?
This course is perfect for anyone who works in the craft brewery sector—from marketing managers to brewery owners. If you’re looking to enhance your digital marketing skills and learn how to build a strong digital marketing plan for your brewery, this course could be the answer!
Open Enrollment: Don’t Miss Out!
Enrollment for this course is now open, and it’s a fantastic opportunity to learn from industry leaders. Given that UC Davis serves nearly 50,000 annual enrollments across various courses, this is just a part of their larger mission to support working professionals. The university is committed to blending academic knowledge with practical training, making it an ideal learning environment for lifelong learners.
What to Expect
A Global Classroom
What’s even cooler? This isn’t just a course for locals! UC Davis caters to learners not just from the Sacramento area but also from all 50 states and over 100 countries. It’s a great opportunity to get different perspectives and insights from fellow craft beer enthusiasts around the globe!
Time to Join the Fun!
If you’re passionate about craft beer and ready to up your marketing game, don’t delay! Secure your spot today in this engaging and enriching course. With an expert-led curriculum and a supportive learning environment, you’ll be well on your way to brewing up digital marketing magic!
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Additional Resources
- Craft Brewing Business
- Wikipedia: Digital Marketing
- Washington Beer Blog
- Google Search: Digital Marketing for Craft Breweries
- Craft Brewing Business
- Google Scholar: Digital Marketing Craft Breweries
- Brewbound
- Encyclopedia Britannica: Craft Beer
- Brewbound
- Google News: Craft Breweries Digital Marketing
