BOSTON – Snowplow Shines as Leader in Analytics & Data Capture
In a world where data is becoming increasingly significant, Snowplow has emerged as a standout performer. They have recently been recognized as a leader in the Analytics & Data Capture category by the renowned analytics company, Snowflake. This recognition comes from their 2025 report titled “Modern Marketing Data Stack: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy, and Data Gravity.” This third annual edition shines a light on how organizations can better use technology to make sense of the data they collect.
The Importance of Customer Behavioral Data
Every marketer knows that understanding customer behavior is essential to developing successful strategies. With roughly 9,800 Snowflake customers analyzed as of April 2024, the report dives deep into how these organizations build their marketing data stacks to harness the power of artificial intelligence (AI). The insights reveal how businesses are opting for advanced technologies to keep up with the demands of today’s market.
AI, Data Gravity, and Privacy: The New Trends
One thing stands out in this year’s findings: a notable shift in the marketing landscape where three core factors are redefining how marketers operate. These include the impact of AI, the concept of data gravity, and the growing need for privacy protection. This evolving paradigm sets the groundwork for a modern marketing data stack that prioritizes data-driven insights while respecting consumer privacy.
Learning from the Report’s Findings
Snowflake’s report has categorized the marketing data landscape into three essential segments: Marketing and Advertising Tools & Platforms, Data Tools & Platforms, and more. This categorization helps marketers understand where to focus their efforts to drive growth, engagement, and conversions.
Denise Persson, Chief Marketing Officer at Snowflake, expressed her excitement about this shift, stating, “In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity.” It reflects the benefits offered by using Snowflake’s AI Data Cloud to directly act on data, making real-time decisions and strategies.
Snowplow’s Prowess in Customer Insights
Snowplow has particularly excelled in the Analytics & Data Capture sector. They provide brands the ability to gather rich insights on customer behaviors in near real-time. The focus on building a comprehensive Customer 360 framework positions businesses to tackle AI-driven use cases more efficiently.
“We’re very proud that Snowflake has identified Snowplow as a leader,” said Conor Doyle, VP of Alliances and Business Development at Snowplow. He emphasized the commitment to enhancing analytics and marketing strategies tailored for today’s fast-paced digital environment.
Benefiting from Collaborative Technologies
As we dive deeper into the report, we learn that many Snowflake customers are taking advantage of partner technologies to create data-driven marketing frameworks. By leveraging these advanced tools, companies can make informed decisions that are rooted in real-time data, keeping them agile and competitive in a crowded marketplace.
Looking Ahead
Companies like Burberry, Strava, Auto Trader, and DPG Media, relying on Snowplow’s comprehensive infrastructure, are already on their way to unlocking the value of customer behavioral data. This trend highlights a broader movement wherein businesses are keen on adopting solutions that not only address immediate needs but also anticipate future challenges.
Snowplow aims to continue enhancing its offerings, promoting ongoing growth in the realm of data-driven marketing strategies. As the industry evolves, staying ahead of the curve will be paramount, ensuring that marketers can keep engaging customers meaningfully and effectively.
