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Exciting News for Seahawks Fans: International Marketing Rights in Australia and New Zealand

Seahawks fans showing their support in Australia.

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News Summary

The Seattle Seahawks have been awarded marketing rights in Australia and New Zealand, expanding their global reach as part of the NFL’s Global Markets Program. This initiative aims to engage fans through community events and cultural connections. With the NFL planning to host regular season games in Australia starting in 2026, Seahawks fans can look forward to more activities and interactions, enhancing the football experience for supporters down under.

Exciting News for Seahawks Fans: International Marketing Rights in Australia and New Zealand

Hey there, football fans! We’ve got some thrilling news straight from the NFL’s annual league meetings held in sunny Palm Beach, Florida. The Seattle Seahawks have officially been awarded marketing rights in Australia and New Zealand as part of the NFL’s Global Markets Program. This is a fantastic development for fans down under and a significant step for the Seahawks to broaden their reach!

Expanding the Reach

The Seahawks, who are no strangers to taking their brand global, previously obtained marketing rights in Canada, Germany, Austria, and Switzerland. Now, with this new announcement, we can expect to see more Seahawk spirit and fan engagement in Australia and New Zealand.

The NFL is clearly on a mission to grow its presence across the globe, seeking to build true fandom in various international markets. Peter O’Reilly, the NFL’s Executive Vice President, mentioned the significance of continuing to engage with fans year-round to foster a cultural connection and create long-lasting bonds in these new areas.

Upcoming Global Games

Looking ahead, the NFL has some exciting plans! In 2025, there will be seven regular season games taking place across six stadiums in five countries and two continents. And guess what? The first-ever regular season game in Australia is already on the calendar for 2026, with the Los Angeles Rams set as the designated home team. How cool is that?

The NFL is working tirelessly to build excitement and engagement in places like Canada, Mexico, Australia, and New Zealand. The Global Markets Program is now involving an impressive 29 NFL clubs in 21 international markets! Talk about expanding the football family.

Seahawks’ Plans for Engagement

So, what can Seahawks fans expect with this new marketing push? The team is looking to enhance their presence in the Australia and New Zealand markets through a mix of fan engagement events and partnerships. They are going to roll out initiatives that resonate with local culture, making it easy for fans to connect and feel involved.

The Seahawks’ initiative, “12s Everywhere”, is a stylish way to engage with international fans. It focuses on social media interactions tailored to the unique interests and culture of fans in these new markets. It’s all about creating a community where Seahawks fans can thrive and feel like they are part of the action.

Building Momentum

Each spring, NFL clubs have the opportunity to propose new international marketing rights, and successful applications receive a five-year term. The overall goal of the Global Markets Program is clear: to develop brand awareness and fan engagement opportunities around the world. The Seahawks are excited to activate these rights through community initiatives and even NFL Flag events that will appeal to young fans.

David Young, the Seahawks’ COO, highlighted just how important it is for the organization to grow internationally. He noted that enhancing their global engagement is crucial for maintaining a strong relationship with their growing fanbase. This new venture is a testament to that commitment and ambition.

A Bright Future Ahead

Overall, the Seahawks’ latest addition to the NFL’s Global Markets Program is not just a fantastic opportunity for the team, but it’s also a win for fans around the world. With exciting plans to bring football closer to international fans, including events and social media engagement, we can’t wait to see how the Seahawks will capture the hearts of those in Australia and New Zealand.

Here’s to a bright future for Seahawks fans everywhere — let’s get pumped for the global expansion of our beloved game!