New Orleans Gears Up for Big Game and Anticipation for Squid Game Season 2!

New Orleans is Buzzing with Excitement for Squid Game Season 2!

As the lively city of New Orleans prepares to host this year’s Big Game on February 7, another wave of excitement is stirring amongst fans of the wildly popular Netflix series, Squid Game. The second season of this thrilling show is right around the corner, and Netflix is pulling out all the stops to make sure fans are just as excited as they are!

A Marketing Push Like No Other

With Squid Game being Netflix’s most-watched series to date, expectations for season two are skyrocketing. Scheduled to premiere on December 26, the show is already shaking things up by snagging a nomination for a Golden Globe in the Best Television Series – Drama category! And yes, you read that right—this nomination comes even before audiences have had the chance to see any new episodes!

Netflix is certainly not holding back on the marketing front. They’re rolling out an extensive campaign that goes beyond traditional ads. We’re talking immersive experiences, exciting product collaborations, and those eye-catching billboards that seem to pop up overnight. You might even catch one of those while you’re out and about in New Orleans!

Experiential Activations and Collaborations

One of the standout initiatives is Squid Game: The Experience, an interactive activation that launched in New York back in October. It’s been such a hit that it’s been sold out for weeks! Now, similar versions are popping up in cities like Sydney and Madrid, with plans to launch in Seoul soon. Talk about a global takeover!

While you take part in the experience, you can also enjoy some unique cocktails at a specially designed bar sponsored by Johnnie Walker. This collaboration doesn’t just stop at beverages; it spans across 26 countries and includes a limited-edition Johnnie Walker Black Label Squid Game Scotch whisky that’s already claiming shelves in 20,000 stores!

Partnerships for a Greater Experience

Netflix has joined forces with some big-name brands to ensure that this season gets the attention it deserves. You’ll see interactions with popular brands like Domino’s, XBox, and even Duolingo! Each of these collaborations intends to keep the spirit of the show alive while delivering unique offerings to fans.

Domino’s, for example, is diving into the fun by invoking their past success with Stranger Things. Their latest campaign is all about “saving Squid Game contestants with emergency pizza”—it’s playful and captures the gravity of the show’s narrative while lightening it up with humor.

On the tech side, XBox fans can choose their team with the new Pink Guard Instinct Pro Controller, inspired directly by the uniforms from the show. Available at Best Buy and Scuf Gaming’s website, these controllers are not just for gaming; they’re for showing off your fandom!

Learning Korean with Duolingo

Then there’s Duolingo, entering the marketing scene with a campaign that promotes their Korean language courses. Their cute green mascot, Duo, makes a splash as a pink guard in this “Learn Korean or Else” theme. This innovative approach breathes fresh life into learning while lining up perfectly with the world of Squid Game.

High Hopes for Season Two

Naturally, with all this buzz comes a heightened sense of pressure for the marketing team at Netflix. The first season, which had a modest marketing budget, took everyone by surprise, captivating audiences in ways nobody anticipated. As Magno Herran, VP of brand and partner marketing at Netflix, shared, “The stakes are so much higher because everyone is talking about the show and excited about the return.”

The new season promises to delve deeper into the decisions characters must make amidst intense challenges, echoing the themes of choice that Netflix aims to reflect in their marketing strategies. Expect campaigns that ask fans to make tough choices of their own while keeping the fun, meme-worthy side of the series alive!

Ready for the Showdown?

New Orleans is certainly gearing up for an electrifying atmosphere with the Big Game on the horizon while simultaneously buzzing with excitement for the return of Squid Game. Whether you’re sipping a custom Scotch or indulging in some emergency pizza, there’s no denying that Netflix is ready to sweep fans off their feet once again.

Mark your calendars for December 26! Season two of Squid Game is about to take the world by storm once more, and you’re not going to want to miss a minute of it.