New Leadership at Xactus: Sasha Stair Steps in as Chief Marketing Officer
In the vibrant city of Phoenix, Arizona, the fintech landscape is buzzing with excitement. Xactus, a rising star in the mortgage verification solutions arena, has announced a significant appointment that is set to reshape its marketing strategy. Sasha Stair, a well-respected name in the mortgage fintech sector, has been named the new chief marketing officer. With her extensive background and a growing reputation as a thought leader, Stair is ready to take Xactus to new heights.
A Wealth of Experience
Sasha is not new to the industry; she brings over two decades of experience under her belt, having honed her expertise in various leadership roles at notable companies including Snapdocs, Common Securitization Solutions, and Black Knight Financial. Her accomplishments have recently earned her the title of 2023 HousingWire Woman of Influence, a recognition that speaks volumes about her contributions to the industry.
Upon her appointment, Shelley Leonard, the president of Xactus, expressed her enthusiasm, stating, “This is a pivotal moment for our organization. Having a chief marketing officer who can seamlessly partner with our sales team and across all areas of the business is crucial for our growth.” These words encapsulate the critical role that Stair will play in amplifying Xactus’s impact in the fintech world.
A Vision for Growth
At Xactus, Stair is set to focus on a variety of exciting initiatives. Her mission includes enhancing the fintech’s profile, collaborating with other players in the industry, and crafting customer-centric marketing strategies. With her MBA and Certified Mortgage Banking Certification to back her extensive experience, she’s particularly well-equipped for this task. It’s all about positioning Xactus as a key player in the evolving landscape of mortgage verification solutions.
Building Connections
Stair is known for her engaging presence in the industry. She frequently speaks at conferences and is a regular guest on podcasts, sharing insights that educate and inspire her peers. Her connections within the industry and her passion for collaborative growth are expected to play a significant role in propelling Xactus forward. After all, in an age where partnerships can determine success, having a leader like Stair at the helm of marketing is a significant advantage.
Looking to the Future
The future looks bright for both Stair and Xactus. The company is poised for growth, especially as the mortgage industry continues to adapt and evolve. Recently, we observed trends where mortgage rates dipped, leading to increased activity in the origination business. For example, the Mr. Cooper Group, another player in the field, doubled its gains in the originating business when rates fell in the third quarter of 2024. While executives cautioned that they do not expect to repeat this performance immediately, the momentum in the market is undeniable.
A Collaborative Approach
Stair’s arrival at Xactus is more than just a new title; it represents a strategic move to foster collaboration across departments. Leveraging her marketing acumen, she aims to fortify the bonds between sales and marketing teams, creating synergies that can enhance customer engagement and drive growth. All eyes are on how she will blend her vision with the existing goals of Xactus, and industry professionals are eager to see the innovative marketing strategies she will develop.
Final Thoughts
As Sasha Stair steps into her new role as CMO at Xactus, both the fintech and mortgage industries are watchful and hopeful. The combination of her experience, leadership, and industry respect position her as a catalyst for change. Here’s to a new chapter for Xactus and an exciting time ahead in the world of mortgage fintech!
