Exciting News for Expedia Group: Natalie Wills Takes on a New Role

News Summary

Natalie Wills has been appointed as the Senior Vice President of Brand Marketing & Creative at Expedia Group. With an impressive career at Booking.com and expertise in forging media partnerships, her role promises to reshape Expedia’s brand identity and enhance the travel experience. Wills’s strategic vision and innovative marketing approaches are eagerly anticipated as she prepares to officially start her new role.

Exciting News for Expedia Group: Natalie Wills Takes on a New Role

The travel industry has recently seen a buzz of excitement with the announcement that Natalie Wills has been appointed as the Senior Vice President of Brand Marketing & Creative at Expedia Group. This news is particularly thrilling for those familiar with marketing in the ever-evolving world of travel and hospitality. Wills brings a wealth of experience and a strong background that is sure to make a positive impact at Expedia.

Official Start Date on the Horizon

Wills’s official start date at Expedia is on Thursday, and we can already feel the anticipation building. So what makes her an exciting addition to the Expedia team? For starters, her impressive career has seen her excel in large media partnerships and even lead the charge during high-profile events like the Super Bowl. Yes, you read that right! The Super Bowl is not only a football championship but also a marketing extravaganza, where brands compete for attention on one of the largest stages in America.

A Journey Through Booking.com

Before heading to Expedia, Wills held the position of Vice President of Brand Marketing at Booking.com, where she worked from July 2022 until very recently. At Booking.com, she was known for spearheading partnerships with some pretty big names, including Amazon Prime and Netflix. Imagine the fantastic collaborations and marketing campaigns that could emerge from those partnerships!

During her time at Booking.com, she was deeply involved in the magic of combining travel and entertainment, leading various initiatives that showcased how travel enhances experiences with brands. It was noted that a source from Booking.com indicated that Wills had not actively participated in projects since June, paving the way for her new adventure at Expedia.

The Future Looks Bright

As Wills embarks on her new role, the possibilities seem endless. Her experience and vision will likely contribute to shaping Expedia’s brand identity in creative and innovative ways. With travel being a significant part of people’s lives, having someone with her talent behind the brand is a promising sign for both the company and its customers. It’s a chance for Expedia to connect with travelers in more engaging ways, making the dream of travel even more accessible.

The Role of Brand Marketing

So, what can we expect from Wills as she takes the reins in brand marketing and creative at Expedia? Well, considering her background, we might see some exciting campaigns that not only capture the essence of travel but also resonate emotionally with consumers. Marketing isn’t just about selling a product; it’s about telling a story that people want to be a part of, and that’s where Wills shines.

With her proven track record in forging alliances and collaborating with major brands, she is poised to bring innovative strategies that could redefine how we think about travel. This transition comes at a time when travelers are eager for new experiences and fresh ideas in the travel space.

In Closing

All in all, this is an exciting time for Expedia Group and the travel industry as a whole. With Wills at the forefront, we can expect to see some innovative changes that could enhance how we explore the world. As she officially steps into this important role on Thursday, everyone is eager to see how her expertise will shape the future of the brand. Buckle up, travelers; it looks like we’re in for an inspiring journey ahead!

Deeper Dive: News & Info About This Topic

HERE Resources

Additional Resources

• Skift: Expedia Group Hires Natalie Wills as Senior Vice President of Brand Marketing & Creative
• Wikipedia: Expedia
• Skift: Natalie Wills Joins Expedia
• Google Search: Natalie Wills
• Skift: Analyzing the Impact of Hiring from Booking.com
• Encyclopedia Britannica: Brand Marketing
• Skift: Super Bowl Marketing and Its Impact on Brands
• Google News: Expedia Group