Montville Marketing Firm Forms Strategic Alliance for Enhanced Digital Media Services
In a move that’s sure to shake things up in the marketing and consulting landscape, Strategy+Style Marketing Group of Montville has just announced a new strategic alliance with Oxford Communications, located in Lambertville. This exciting collaboration was revealed by Karen Fluharty, the founding partner and chief strategist at Strategy+Style, in a recent announcement.
Bringing Innovation to Clients
The partnership aims to enhance the services offered to clients, bringing together innovative digital media capabilities, robust analytics, and improved reporting methods. This means that clients of Strategy+Style Marketing Group will now have access to the latest tools that harness the power of technology to connect more effectively with their target audiences and ultimately improve their return on investment (ROI).
Fluharty expressed her enthusiasm about the collaboration, stating, “I’m so excited to work with Oxford Communications again, whose innovation I’ve long admired. This will be a powerhouse combination, offering our clients new, high-tech tools and old-fashioned marketing acumen.” With over three decades of experience in real estate marketing, it’s clear that her excitement is backed by extensive knowledge and insight.
A Comprehensive Suite of Services
Strategy+Style Marketing Group is not new to providing an extensive array of services. Their offerings include everything from branding, marketing strategy, website development, content creation, design, social media management, to loyalty programs and more. They are also known for creating custom technology to deliver engaging brand content and are active in destination marketing and placemaking.
This partnership is set to add a new layer of services to their already impressive lineup. Notably, some of their clients include reputable names such as Pacific Retail Capital Partners, Spectrum Capital, and THRIVE Red Bank.
A Reunion of Proven Innovators
Interestingly, this isn’t the first time Fluharty and Oxford Communications have teamed up. The duo previously worked together at Prime Outlets, where they made a significant impact by rebranding and introducing groundbreaking marketing strategies that eventually led to a whopping $2.35 billion acquisition by Simon Property Group in 2010. It’s no wonder these two firms recognize the potential of their partnership!
Shared Values and Goals
John Martorana, the president and CEO of Oxford Communications, also shared his thoughts about the collaboration. He has been leading the firm for an impressive 38 years and values Strategy+Style’s creativity and results-oriented approach. “This will be an exciting time as we work together, learn from each other, and provide digital services to clients around the United States,” he mentioned.
Martorana has a rich history of developing strategies across many sectors, including higher education, retail, healthcare, and more. He has also been pivotal in creating their own proprietary reporting platform, Illumina, which allows clients to track and improve their digital media expenses effectively. With a diverse portfolio ranging from the Rutgers Cancer Institute of New Jersey to Trojan Brand Condoms, his expertise complements the goals of the newly united firms.
Looking Ahead
As both Strategy+Style Marketing Group and Oxford Communications embark on this new journey, Fluharty summarized the optimism surrounding the partnership, saying, “This is a true meeting of minds, skills, and corporate philosophies. Both companies are dedicated to using new and advanced digital media tactics to help companies grow. Together, we’re looking forward to achieving that for clients present and future.”
With this strategic alliance, clients are expected to benefit from a unique blend of traditional marketing wisdom and cutting-edge technology, making Montville a pivotal spot in the evolving landscape of marketing and consulting services.
