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Exciting News for Real Estate Agents: Matterport Unveils the Marketing Cloud

Interface of Matterport Marketing Cloud with real estate features

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News Summary

Matterport, Inc. has launched the Marketing Cloud, a new platform designed to revolutionize how real estate agents approach marketing. With its user-friendly interface and built-in AI, agents can create impactful campaigns efficiently. The Marketing Cloud integrates seamlessly with MLS and offers features like 3D virtual tours, high-resolution photos, and AI-generated property descriptions that enhance engagement and conversion rates.

Exciting News for Real Estate Agents: Matterport Unveils the Marketing Cloud

In the ever-evolving world of real estate, staying ahead of the competition is crucial. To help agents boost their marketing strategies, Matterport, Inc., a leading name in digital twin technology and spatial data capture, has rolled out a brand-new platform called the Matterport Marketing Cloud. This game-changing tool promises to simplify the way real estate professionals approach marketing.

What is Matterport Marketing Cloud?

The Matterport Marketing Cloud aims to empower real estate agents by allowing them to create high-impact digital marketing campaigns with just a few clicks. Gone are the days of juggling multiple applications and platforms. This innovative cloud solution brings everything together into one easy-to-use interface, combining media creation, editing, distribution, and even analytics.

Built-In AI for a Seamless Experience

At the heart of the Marketing Cloud is Property Intelligence, Matterport’s proprietary AI. This incredible software helps automate manual tasks, saving agents valuable time and boosting their productivity. As RJ Pittman, the Chairman and CEO of Matterport, highlighted, the goal is to help agents shine in a competitive market, ensuring they can focus on what they do best—selling properties.

Streamlined Property Marketing

One standout feature of the Marketing Cloud is its seamless integration with the Multiple Listing Service (MLS). This feature makes it easier for agents to streamline the property marketing process. Once an agent orders a Digital Pro package, they can expect a complete listing package delivered within just 1-2 business days in most major metropolitan areas.

What does that package include? Here’s a quick breakdown:

A stunning 3D virtual tour of the property
High-resolution listing photos that capture every detail
A polished video perfect for social media sharing
AI-generated property descriptions to make listings pop
Detailed floor plans with precise measurements for each room
Defurnished virtual tours and images for a cleaner showcase

Engagement and Conversion Rates Are on the Rise

According to reports, listings featuring Matterport’s 3D tours have seen a noticeable increase in both engagement and conversion rates. This means that potential buyers are spending more time interacting with these listings and are more likely to make a purchase. It’s a win-win for agents looking to attract clients.

What’s Next for Matterport?

The launch of the Marketing Cloud coincides with Matterport’s 2025 Winter Release, which includes a suite of new tools targeting various industry professionals—not just real estate agents but also contractors and designers. The company previously wowed the market with its AI-powered defurnish tool, which allows users to clean up cluttered spaces in just one click. Looking ahead, they plan to introduce features like virtual furnishing and space reimagination, which will help buyers better visualize potential properties.

Financial Health and Recognition

On the financial side of things, Matterport looks solid with a market cap of $1.71 billion and a stock price that has skyrocketed over 150% in the past year. The company also has a strong current ratio of 2.78 and minimal debt, reflecting a promising financial position.

Excitingly, Matterport has also announced its sponsorship of the Digital Twins Awards (DTAs), which recognize innovative uses of digital twin technology. Submissions for the DTAs will be accepted until February 28, 2025, with winners set to be announced on April 4, 2025.

Final Thoughts

The launch of the Matterport Marketing Cloud is a game-changer for real estate agents looking to elevate their marketing efforts. With its innovative features, seamless integration, and the power of AI, it’s clear that Matterport is committed to paving the way for a more efficient and effective real estate marketing landscape.