Exciting News from New York: Kino Lorber Media Group’s Leadership Transition
New York City is buzzing with excitement as Kino Lorber Media Group announces a significant promotion within its ranks. Monica Bloom, a talented marketing professional, has been named the new Chief Marketing Officer (CMO) of the company. Bloom previously held the same title at MHz Choice, one of Kino Lorber’s divisions since June 2023. With her new role, she’ll be taking on the broader marketing and communications responsibilities for Kino Lorber, which includes the Kino Film Collection’s streaming service and home entertainment initiatives.
A Rapid Rise within Kino Lorber
Monica Bloom joined the company just a few months ago, shortly after Kino Lorber partnered with First Look Media to operate the Topic streaming service. This partnership led to an integration with MHz Choice, a renowned platform dedicated to international series that Kino Lorber acquired in 2022. Since joining the team, Bloom has made a significant mark, playing a vital role in increasing subscriber numbers and retention for MHz Choice. Her innovative marketing campaigns, such as the popular one for the German series Babylon Berlin, have received rave reviews.
A Vision for the Future
In her new position as CMO, Bloom will be in charge of a variety of crucial areas including brand and digital marketing, as well as title marketing for all of Kino Lorber’s offerings in both streaming and home entertainment. She will also focus on strategies for subscriber acquisition and retention, and manage the company’s communications and publicity efforts. Reporting to COO Martha Benyam, Bloom’s leadership is set to drive amazing growth and engagement for the brand.
A Legacy of Independent Cinema
Kino Lorber, with nearly 50 years of experience in independent arthouse distribution, boasts an impressive library of around 4,000 titles. The company releases around 35 films in theaters each year and has received 12 Oscar nominations over the past two decades, including a nomination this year for Best Documentary Feature with Four Daughters. With the growing emphasis on streaming platforms, the company is currently expanding its efforts in that arena, recently hiring two former AMC Networks executives, Ed Carroll and Lisa Schwartz, to keep the momentum going.
A Focus on Connecting Audiences
When discussing her new role, Monica Bloom expressed her excitement, stating it is “tremendously gratifying” to work for a company that is passionate about helping audiences connect with independent artists and celebrated international voices. She emphasized that Kino Lorber is committed to “super-serving our highly engaged and loyal viewers,” ensuring they have access to the independent films and international series they adore.
Support for Women in Media
Aside from her recent achievements, Bloom is also known for her dedication to championing women in media. She serves as the Vice Chair for the Alliance for Women in Media, an organization that recognizes outstanding contributions through the annual Gracie Awards. Her commitment to fostering creativity and innovation in her field continues to resonate throughout her career.
Looking Toward Tomorrow
Martha Benyam, the COO, highlighted Bloom’s key strengths, praising her as a “thoughtful brand strategist and creative leader” who has successfully driven audience growth for MHz Choice. She recognizes Bloom’s curiosity and results-driven mindset, believes she is the ideal person to elevate Kino Lorber’s presence and facilitate connections with audiences, whether they enjoy films in theaters or stream content from home.
With a bright future ahead, we can only wait eagerly to see how Monica Bloom’s leadership will transform Kino Lorber Media Group and the adventures that lie ahead as they continue to celebrate the magic of independent films and global storytelling!
