News Summary
KC Global Media has appointed Lee-Asha Dukhie as their new Director and Head of Digital Marketing. With a strong background in advertising and psychology, she aims to enhance digital strategies and audience engagement. The company is focused on improving its digital initiatives and maintaining partnerships as they expand their global presence.
Exciting Changes at KC Global Media with New Digital Marketing Head
Big news is coming out of the KC Global Media camp! They’ve just announced the appointment of Lee-Asha Dukhie as their new Director and Head of Digital Marketing. This strategic move marks a new chapter for the company as they gear up to put even more focus on their digital initiatives.
Taking the Lead in Digital Initiatives
In her new role, Lee-Asha will be at the helm of all digital marketing initiatives for KC Global Media. That’s no small task! She’ll be working closely with Serious Media, the company’s marketing agency, to craft innovative digital strategies that are sure to resonate with their audience. From managing the company’s social media platforms to overseeing their digital assets, Lee-Asha is set to be a game-changer in how KC Global Media connects with fans and viewers online.
Bringing Expertise to the Table
Lee-Asha brings a wealth of experience in advertising sales and both digital and print media marketing. With her proven track record, she’s poised to lead numerous digital campaigns that will not only boost the company’s visibility but also enrich its brand identity across various platforms. She is especially excited about the chance to engage audiences in fresh, new ways and develop strategies that truly resonate on both digital and social platforms.
A Background in Psychology
What’s particularly interesting is that Lee-Asha holds a degree in psychology. This unique background allows her to dive deep into audience behavior, analyzing what people are drawn to and predicting trends that are on the horizon. This insight will be invaluable as she designs campaigns that talk to the heart of what audiences really want.
Leadership Excitement
George Chien, the Co-founder, President, and CEO of KC Global Media, shared his enthusiasm about Lee-Asha joining the team. He mentioned the importance of stabilizing their linear business over the past couple of years and how it’s the perfect time to shift gears and focus on digital and social platforms moving forward. With Lee-Asha’s expertise in digital growth, content strategy, and audience engagement, she’s certainly the right person to spearhead these efforts.
Continuing Partnerships for Enhanced Marketing
Lee-Asha is equally thrilled about continuing the partnership with Serious Media. She hopes to further enhance the marketing strategies that will solidify KC Global Media’s position within the global entertainment landscape. This appointment comes on the heels of some other exciting transformations within the company, highlighting their commitment to effective storytelling and cultural representation.
A Global Vision with New Partnerships
This digital pivot follows the recent launch of KC Global Media’s distribution arm, which aims to broaden their content sales and partnerships beyond their current region. They’ve already established connections with some significant players in the media landscape, including Mocha Chai Laboratories, Empire of Arkadia, and Monochromatic Picture. These partnerships align with their goal to enhance storytelling experiences for a diverse audience around the world.
Further Leadership Promotions
In addition to Lee-Asha’s exciting appointment, KC Global Media has also announced several key leadership promotions that signal their expanding ambitions:
- Shirlene Wu has been named Vice President and General Manager for Taiwan & Greater China.
- Edith Goh steps up as Vice President of Revenue and Head of Media and Sponsorship Sales.
- Bhuvnesh Kanwar takes on the role of Vice President of Revenue and Head of FAST (Free Ad-Supported Streaming Television).
- Bonnie Wiryani is now Vice President of Revenue and Head of Content Sales.
These leadership changes signify an exciting new chapter for KC Global Media as they build on their strengths and look to establish a stronger digital presence. Fans of the company can certainly look forward to some exciting developments in the near future!
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Additional Resources
- Branding in Asia
- Wikipedia: Marketing
- CEO Insights Asia
- Google Search: Lee-Asha Dukhie
- Media News 4U
- Google Scholar: Digital Marketing
- Media News 4U
- Encyclopedia Britannica: Digital Marketing
- Media News 4U
- Google News: KC Global Media
