A Bright New Way to Enjoy Smoothies: Jamba’s “Hello Sunshine” Prototype

News Summary

On March 26, 2025, Jamba launched its “Hello Sunshine” prototype, aiming to enhance customer experiences with a vibrant store layout and innovative features. The design includes self-order kiosks, digital marketing screens, and dedicated pickup zones, all while promoting fresh ingredients and franchise opportunities. This initiative is set to expand into high-traffic venues, making Jamba more accessible than ever.

A Bright New Way to Enjoy Smoothies: Jamba’s “Hello Sunshine” Prototype

On March 26, 2025, Jamba, the beloved smoothie and juice chain, unveiled its much-anticipated “Hello Sunshine” prototype designed to give customers a delightful experience while also supporting franchise growth. The launch is buzzing with excitement, and there’s a lot to talk about!

What’s New in the “Hello Sunshine” Prototype?

The new prototype showcases a redesigned store layout aimed at enhancing every moment customers spend in a Jamba. It encapsulates Jamba’s bright and vibrant identity, with its signature orange color and “Hello Sunshine” theme echoing throughout the store. It’s clear that Jamba is serious about creating a welcoming environment that captures the joy of enjoying a fresh smoothie.

Among the standout features of the prototype are:

• Self-order kiosks: These kiosks allow customers to easily place their orders, reducing wait times and making the process more streamlined.
• Digital marketing screens: These screens will showcase product promotions and information, keeping customers informed and engaged.
• Dedicated digital order pickup zones: A separate area for picking up online orders makes it convenient for customers on the go.
• Strategically placed “pause points”: These spots encourage customers to pause, browse, and engage with different products along their journey in the store.

A Seamless Experience for Everyone

Jamba aims to make customer visits feel more personalized and convenient than ever. The prototype’s design focuses on achieving a “seamless” consumer experience with clearly defined grab-and-go areas, so customers can quickly find what they need while also enjoying the ambiance of the store.

Not only does the new design cater to traditional storefronts, but it also allows for standardized store formats. Whether it’s an in-line location, an endcap model, or even a drive-thru, Jamba’s approach is flexible and accommodating for franchisees looking to expand.

Expanding into New Venues

Exciting plans are in the works for the prototype to spread into high-traffic venues such as airports and hospitals. This means that whether you are catching a flight or visiting someone in the hospital, you might soon be able to grab a tasty Jamba before you head on your way!

The Importance of Fresh Ingredients

Jamba emphasizes its commitment to showcasing fresh ingredient preparation right in front of customers. This focus on quality and transparency is a big part of what makes Jamba special, allowing customers to see just how fresh their smoothies are crafted.

Franchise Opportunities Galore

Nathan Louer, Chief Brand Officer of Jamba, highlighted the crucial role that franchisees have in the brand’s success. To encourage new franchise agreements, Jamba is offering limited-time incentives for agreements signed by December 15, 2025. This is a fantastic opportunity for those looking to be a part of Jamba’s bright future!

The prototype is designed not just for beauty but also for strategic cost efficiencies and operational improvements, combining both vision and practicality, which is essential for any thriving business.

A Growing Presence

As of December 29, 2024, Jamba operates over 780 locations across 34 U.S. states, and it has an impressive presence internationally including in countries like South Korea and the Philippines. Jamba is part of the GoTo Foods family, a group that operates over 6,900 restaurants and cafes globally.

With the launch of the “Hello Sunshine” prototype, Jamba is certainly putting its best foot forward, and it’s hard not to feel the excitement in the air! The future looks bright, and we can’t wait to see how these changes enhance our smoothie experience!

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Additional Resources

• PR Newswire
• Wikipedia: Jamba
• Chain Store Age
• Google Search: Jamba Juice
• QSR Magazine
• Google Scholar: Jamba Juice customer experience
• The Wise Marketer
• Encyclopedia Britannica: Jamba