Celebrating 15 Years of Innovation in Marketing: Beyond Fifteen Communications Shines Bright in Irvine
IRVINE, Calif.—It’s a significant milestone for Beyond Fifteen Communications, Inc. as it celebrates 15 years of buzzing creativity and remarkable growth. What started as a humble venture run by two passionate women at a kitchen table in 2009 has blossomed into a thriving, award-winning agency renowned for its innovative approach to public relations and marketing.
A Unique Journey From the Kitchen Table
Founders Lauren Ellermeyer and Leslie Licano embarked on this journey with an inspiring mission: to help clients move past their “15 minutes of fame,” ensuring they achieve sustained recognition and lasting success. This vision has driven their passion for creating powerful, integrated marketing strategies that resonate across digital and traditional platforms.
In a world where social media was just gaining traction, Beyond Fifteen took a bold step by merging earned media public relations with cutting-edge social media marketing. This was a game-changing move back in 2009, setting them apart from the competition. Their ability to craft comprehensive campaigns meant that client stories could reach further and, most importantly, have a lasting impact.
Growing Over the Years
Over the last 15 years, Beyond Fifteen has successfully partnered with a myriad of clients, ranging from nimble startups to well-established Fortune 500 companies. Their portfolio extends across various industries like technology, education, aerospace, and consumer packaged goods. No matter the scale or scope, they’ve shown a remarkable ability to tailor their services to meet the distinct needs and targets of diverse clients.
The agency’s dedication to delivering measurable results quickly transformed the business. In 2010, they welcomed their first employee and tripled their team by the end of just their second year. By 2011, Beyond Fifteen celebrated the opening of its first office in Irvine, marking a pivotal moment in its growth trajectory and its standing as a trusted partner in the marketing landscape.
Events That Made Connections
Initiatives such as hosting high-profile networking events at iconic venues like the Yost Theater and Lamborghini Newport Beach in 2012 and 2013 provided unparalleled visibility for their clients. These gatherings attracted top-tier executives, paving the way for impactful introductions and further solidifying the agency’s reputation for delivering exceptional results.
Innovating for the Future
Thanks to its unwavering commitment to innovation, Beyond Fifteen added to its suite of services over the years. By 2017, they incorporated influencer marketing, search engine marketing (SEM), and search engine optimization (SEO) into their offerings. They also earned noteworthy certifications, becoming a Google Partner and a Microsoft Advertising Select Partner, showcasing their leadership in digital strategy.
As the industry continued to evolve, so did they. In 2019, they extended their creative services, introducing graphic design, video production, and photography. This empowerment has allowed brands to truly stand out in a highly competitive marketplace.
Embracing Change in Challenging Times
Just after marking their first decade in business, Beyond Fifteen launched the Executive Spotlight Program in 2020. This initiative was designed to elevate the profiles of client executives through awards, speaking engagements, and thought leadership opportunities. The program has proved invaluable, especially during the turbulent times of the pandemic, transitioning seamlessly into a fully remote work model, allowing the agency to maintain flexibility while serving clients across California, Texas, Florida, and New Jersey.
A Bright Future Ahead
As Beyond Fifteen looks back on its journey, recent accolades, including two PROTOS Awards for Best Media Relations Campaign and Best Social Media Campaign, reflect the agency’s ongoing commitment to innovation and effective marketing. The recognition by the Orange County Business Journal as one of the Fastest-Growing Private Companies underscores their exceptional growth and outstanding achievements.
“As we celebrate our 15th anniversary, we reflect on our journey with immense pride and gratitude. Our success is rooted in our ability to adapt,” shared Ellermeyer. “We look forward to the next 15 years with excitement and commitment to innovation.”
Beyond Fifteen Communications is poised for a future filled with fresh ideas and unstoppable momentum. The next chapter promises even more exciting developments for clients and the industry as a whole. Here’s to the journey ahead!
