Green Bay Packers Awarded International Marketing Rights

News Summary

The Green Bay Packers have been awarded marketing rights in Germany, Ireland, and the United Kingdom as part of the NFL Global Markets Program. This expansion aims to connect with international fans, build community, and foster brand recognition. Exciting initiatives and events are planned for 2023, marking a significant step in the team’s global outreach efforts.

Green Bay Packers Awarded International Marketing Rights

In a thrilling announcement at the NFL’s annual meeting, the Green Bay Packers have officially been awarded marketing rights in Germany, Ireland, and the United Kingdom as part of the NFL Global Markets Program. This exciting move signifies a major step forward for the Packers as they aim to broaden their reach and connect with both current and future fans across the Atlantic.

Your Friendly Packers Team in Europe

Ed Policy, the Packers COO and General Counsel, expressed just how excited everyone is about this opportunity. The goal? To establish a real presence in these countries and engage with Packers fans far and wide. This initiative is all about building relationships, fostering community, and sharing the unique charm of Wisconsin with new audiences.

It’s important to note that the Packers are not going in blind. Over the last few years, the organization has poured time and resources into research and analysis to carefully choose when and where to make their international marketing debut. The selection of Germany, Ireland, and the UK is no accident; these countries have shown existing fan bases, a cultural affinity with the team, and prominent growth opportunities.

Exciting Plans for 2023 and Beyond

So, what can we expect in the near future? The Packers are cooking up some specialized international marketing efforts, events, programming, digital initiatives, and fan engagement activities for 2023! These ventures are aimed at making the team’s presence felt and connecting even more people with the Packers brand and Wisconsin’s culture.

This announcement also opens up a wealth of potential for the Packers to form corporate partnerships globally and explore sponsorship rights within these vibrant new markets. It’s a golden opportunity for the team to strengthen their brand recognition and engage with fans on a personal level.

A Look Back at International Engagement

It’s worth mentioning that the Packers are no strangers to the international scene. They participated in an international regular season game in London back in 2022 and have exciting plans lined up for a game in Brazil in 2024. Plus, the NFL’s Global Markets Program aims to unite teams and fans across borders, celebrating the sport of football like never before.

Future Opportunities in Ireland

With the newly awarded marketing rights in Ireland, there’s talk of potential future NFL games on the Emerald Isle. The Packers have their eyes set on possibly playing the Pittsburgh Steelers in what could become the first-ever regular season game in Ireland. It’s an exhilarating prospect, especially since other teams like the Jaguars and Jets also hold marketing rights in Ireland.

Connecting Cultures and Communities

As the Packers look to expand their reach, it’s worth noting that there’s a deep-rooted connection between Wisconsin and Germany, thanks to the significant German ancestry in the state. This cultural connection can undoubtedly enhance the experience for fans across the world, as the Packers spread their brand and fan engagement efforts.

The Big Picture: Expanding the Global Game

The NFL is clearly committed to growing its international presence, with plans underway to continue hosting regular season games in 2025 and beyond. Known for its popularity, the league has already conducted 55 regular season games internationally, and there’s a game slated for Melbourne, Australia in 2026.

As the Green Bay Packers embark on this exciting journey of international engagement, they are not just expanding a brand; they are building connections and creating memories for fans around the world. Here’s to a bright future filled with new friendships, cultural exchanges, and, of course, loads of football!

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Additional Resources

• Packers.com
• NFL.com
• Acme Packing Company
• USA Today
• AtoZ Sports
• Wikipedia: National Football League
• Google Search: NFL International Markets Program
• Google Scholar: NFL global expansion
• Encyclopedia Britannica: National Football League
• Google News: Packers international marketing rights