Graber Opens First Michigan Showroom in Novi, Showcasing a Fresh Approach to Window Treatments

In the bustling city of Novi, a new window treatment hub has unfolded: Graber’s design studio and showroom. This one-of-a-kind store, nestled amidst five key furniture outlets, marks a groundbreaking debut for Graber, as this is their first showroom in Michigan and the fifth across the United States.

Gracing this new design studio and showroom is none other than Clear Fortress Window Solutions, a Michigan-based family-operated business reputed for selling custom-blended window pieces manufactured by Graber. Clear Fortress has gained customer admiration for their distinct approach – offering the option for customers to shop from the comfort of their homes by dispatching design connoisseurs to various locations, including as far west as Lansing, down south to Toledo and Perrysburg, Ohio, and to the northern city of Midland.

However, what drips novelty about this new showroom is its alluring attraction for those customers who prefer seeing, touching, and experiencing the full spectrum of fully functional blinds, shades, and drapes. The showroom is equipped with advanced visualization technology – an interactive touch-screen gadget enabling customers to visualize the potential window treatment changes in their homes by simply uploading a photo and applying the changes virtually.

Empowering Customization

CEO of Clear Fortress, Andrew Blanchard, illuminates on how their design studio products seamlessly blend age-old functionality with modern-day style. The current home design industry exhibits a conspicuous drift toward fashions exuding effortless customization, with trivial fixtures like earth-toned gray walls contrasted by white or black trim, and adorned with silver or nickel fixtures, riding the popularity wave.

As Blanchard highlights, “People are looking for originality in their interior design”, hence, a generic-looking home isn’t enticing enough anymore. Clear Fortress helps around 60% of people create their desired home ambiance by allowing it to be customized by their designers.

Maintaining A Clean, Subtle Aesthetic Appeal

Today’s homeowners sidestep ostentatious ornamentation, favoring a simple and refined home base that allows them to experiment with colors, textures, and patterns, that won’t overwhelm the overall clean look. The Detroit Design Studio showcases a plethora of fascinating and creative window treatments that are cordless – complementing both the trend and safety concerns posed by traditional corded window treatments.

Incorporating Intelligent Design with Home Automation

The use of home automation in design is penetrating more and more fields, paving the way for an upsurge of smart homes. The Detroit Design Studio displays an admirable collection of motorized blinds that are controlled with a simple tap on your phone, a quick command to your Amazon Alexa or Google Home, or just a push of a button.

The novel techno-centric services offered by Graber’s design studio and showroom in Novi illustrates how home design is swiftly incorporating and honoring customer preferences, all while harmonizing classic style and modern functionality.