Exciting Rebranding News from the Marketing World
Greetings from the vibrant city of New York! This week, the marketing landscape has given us some quirky, creative, and downright amusing stories that are sure to catch your attention. Whether you’re a snack lover or fashion fanatic, there’s something for everyone. So, let’s dive into the latest updates!
Goldfish Goes Under the Sea
First up, let’s talk about Goldfish, the snack that brought joy to countless children’s lunchboxes. In a rather unexpected twist, Goldfish is temporarily rebranding itself as “Chilean Sea Bass.” Yes, you read that right! While it might sound odd for a snack, the intention is to shake things up and appeal to a more adult audience.
According to the Cambell Soup Company, which owns the brand, this quirky rebranding is all about broadening their appeal. Though Goldfish are primarily known as kid-friendly treats, they want to let adults know that there’s something here for them, too. If you’re a Goldfish fan, don’t worry, the new Chilean Sea Bass crackers won’t be on store shelves; instead, they’ll be available online for just one week. Mark your calendar — you won’t want to miss out!
Goldfish has dabbled with unique flavors in the past, from Pizza to Spicy Dill Pickle, planting a seed that they’re aiming for a more adventurous palate. But, truth be told, a $7.38 online purchase for crackers might just sound a bit steep for most die-hard fans.
Kate Spade’s Tasty Collaboration
Switching gears to fashion, Kate Spade is shaking things up in a sweet way with a new collection inspired by M&M’s. If you’re a fan of eye-catching accessories, you’re in for a treat! From charms to shoulder bags, the entire collection resembles everyone’s favorite colorful candy.
This collaboration is not just about nostalgia; it also aims to attract the Gen Z crowd, a demographic that adores vibrant and playful designs. The trend of food-inspired fashion is booming right now, with brands trying to cater to tastes that are as colorful as the products themselves. It’ll be interesting to see how long this trend lasts, as we’ve seen similar fads come and go faster than you can say “bucket hat.”
Mucinex Gets Creative on Tinder
Next, in a bizarre marketing move that seems straight out of a comedy sketch, Mucinex is promoting its Nightshift flu medicine by launching a Tinder profile for none other than their infamous mascot, Mr. Mucus. As the colder months roll in and ‘cuffing season’ approaches, singles using the app may be met with Mr. Mucus’s “ick-inducing” pickup lines.
While it’s certainly a bold and eye-catching idea, let’s be real — seeing a snotty green mascot on a dating app isn’t exactly appealing. But, hey, it’s sure to get some attention, which is what branding is all about these days!
Gladiator II’s Epic Popcorn Bucket
For all you movie buffs, the highly anticipated Gladiator II is set to hit theaters soon, and with it comes a collectible that has captured our admiration — an arena-shaped popcorn bucket. This isn’t just any bucket; it features 3D arches and columns, embodying the grandeur of the mythical arena.
As if that wasn’t enough to make movie night exciting, once the popcorn is consumed, filmgoers can unlock an augmented reality experience by scanning a code, transforming the inside into an AR battle scene from the movie. This cool merging of technology and collectibles reflects a growing trend in the film industry where popcorn buckets are becoming as collectible as the movies themselves.
That wraps up our roundup of the latest and greatest in branding! It’s always fascinating to see how companies are getting creative to capture our attention, and this week has been no exception. Whether it’s odd food-related rebrands or mascots making dating app appearances, the world of marketing continues to surprise and entertain us.
