News Summary
Spec Digital and Velstar are revolutionizing digital marketing through strategic partnerships and impressive growth. Spec Digital, led by Nick Trueman, focuses on PPC and SEO, while Velstar is rapidly expanding, recently acquiring Yatter. With positive market trends and innovative strategies, the future looks bright for both companies.
Exciting Growth in Digital Marketing: Spec Digital and Velstar are Making Waves!
Hey there, digital marketing enthusiasts! If you’re in the world of online advertising, you must have heard about the latest buzz surrounding Spec Digital and Velstar. These two dynamic companies are not just expanding their client lists, they’re shaking things up in the digital marketing space with strategic partnerships and acquisitions. So, grab a cup of coffee, and let’s dive into what’s really happening in this exciting arena!
Spec Digital: A Force to be Reckoned With
Starting with Spec Digital, this agency has a knack for executing award-winning designs and provides top-notch consultancy services in PPC (Pay-Per-Click) and SEO (Search Engine Optimization). Founded by digital marketing sage Nick Trueman, who boasts over 17 years of experience, Spec Digital has garnered quite an impressive roster of clients. Big names like Mamas & Papas, TK Maxx, and Deloitte trust their services.
It’s interesting to note that 87% of marketers believe their data is one of their most underutilized assets. Spec Digital seeks to turn that around, focusing on creating meaningful and measurable growth for brands. And they’re not alone in thinking PPC is the way to go; a whopping 84% of brands report seeing positive results from their campaigns.
The People Behind the Strategy
What really sets Spec Digital apart is its focus on genuine relationships. Nick Trueman, also the host of the podcast “Winning With Shopify”, emphasizes the importance of building strong connections. For him, small gestures like offering lunch can lead to significant partnerships. That’s right! Networking can be as simple as breaking bread with someone.
Nick believes understanding customer behaviors and pain points is crucial. “You need to work with a solid brief,” he says. By truly grasping what clients need, the team can create holistic strategies that go beyond just standard SEO and PPC tactics.
They’ve proven their worth by uniting internal client teams, which is essential for successful SEO campaigns. Their transparency and customer-centric approaches have won them significant clients, and they use a multi-channel approach to showcase their expertise.
The Future Looks Bright for Velstar
Now let’s shift our focus to Velstar, another player making waves in the eCommerce scene. Based in Liverpool, Velstar recently acquired Scottish PPC agency Yatter in what seems to be a smart strategic move. This marks Velstar’s fourth acquisition in just over a year—talk about aggressive growth!
Since its inception in 2016, Velstar has not only met but exceeded its revenue goals, achieving a £6 million turnover this year. With the acquisition of Yatter, they’re poised to exceed £10 million in revenue by 2024—a staggering 250% increase since 2022!
What’s in Store After the Acquisition?
Yatter specializes in paid advertising including PPC and social media strategies for more than 60 clients. With this acquisition, Velstar’s staff count rises to over 150. Their CEO, Peter Birks, expressed excitement about the future for customers and employees alike, stating that they’re stepping into some thrilling times ahead.
Gavin Bell, founder of Yatter, believes this partnership is a perfect fit, highlighting Velstar’s growth and visionary goals as key factors driving this collaboration. The agency’s growth strategy aims to elevate end-to-end commerce support for major brands like Tangle Teezer, NEOM, and Avon.
A Glimpse into the Future
With Spec Digital and Velstar making these strategic moves, it’s clear that the digital marketing landscape is full of opportunities. Whether you’re a marketer, a business owner, or simply interested in the inner workings of digital marketing, there’s never been a more exciting time to stay in the loop!
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Additional Resources
- Spec Digital
- Velstar
- LinkedIn: Spec Digital
- LinkedIn: Velstar
- Cactus: Financial Advisers
- Wikipedia: Digital Marketing
- Google Search: Digital Marketing Strategies
- Google Scholar: Digital Marketing
- Encyclopedia Britannica: Digital Marketing
- Google News: Digital Marketing Trends
