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Exciting Changes at PFL: Darren Russell Takes on New Role

Darren Russell, International Director of Marketing at PFL, in an office setting.

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News Summary

Darren Russell has been appointed as the International Director of Marketing Digital and Content at PFL, overseeing marketing strategies for international events. With a rich background in combat sports, including his role in launching Eagle FC with Khabib Nurmagomedov, Russell is poised to drive PFL’s brand globally. CEO Peter Murray praised his creativity and commitment as the league continues to rise in popularity around the world.

Exciting Changes at PFL: Darren Russell Takes on New Role

On February 24, 2025, the Professional Fighters League (PFL) made a noteworthy announcement that has sparked buzz among MMA fans and industry insiders alike. Darren Russell, who has been an integral part of PFL since 2019, has officially been appointed as the International Director of Marketing Digital and Content. This exciting role puts Russell at the helm of PFL’s marketing strategies for international events, ensuring that PFL continues to thrive as one of the fastest-growing sports leagues in the world.

Russell’s Journey in Combat Sports

For those who may not know, Darren Russell has an impressive track record in the combat sports arena. He gained recognition in 2024 for leading the digital growth of PFL Europe, helping to expand the league’s presence across the continent. His involvement with events like the Bellator Champions Series and the Dubai Champions Series has positioned him as a key player in the business of MMA.

But Russell’s journey doesn’t stop there. He also played a significant role in launching Eagle FC alongside MMA legend Khabib Nurmagomedov. For over 11 years, he has immersed himself in the world of combat sports, collaborating with renowned figures such as Floyd Mayweather, Islam Makhachev, and Cris Cyborg. His diverse experience and understanding of the sport will undoubtedly be assets in his new position.

A Look Ahead: What Russell Will Do

In his new role, Russell will be responsible for overseeing, consulting, and implementing various marketing, digital, and social media activations for PFL’s international events. This includes providing support for US-based fight nights and playing a crucial role in the international Champions Series, as well as expanding PFL’s footprint in Europe, the Middle East and North Africa (MENA), Africa, and other global markets outside the United States.

It’s a big task, but those who have followed Russell’s career know he’s more than up to the challenge! Based in the UK, he will report directly to David Green, the General Manager of PFL Europe, and Chris Blumberg, the Vice President of Global Brand for PFL. These connections are set to create a dynamic team that could redefine PFL’s brand image worldwide.

CEO’s Words of Praise

Peter Murray, the CEO of PFL, expressed his confidence in Russell, praising his creativity and his commitment to enhancing the league’s brand on a global scale. Murray emphasized that Russell’s experience and extensive knowledge of mixed martial arts is a significant advantage for the organization. It’s these qualities that will help drive PFL to even greater heights.

The Growing Landscape of MMA

The Professional Fighters League has rapidly risen to fame, establishing itself as a major player in the MMA business. With a unique “win and advance” competition format, PFL is captivating audiences all over the globe. The league is currently broadcast and streamed in 190 countries and boasts partnerships with 20 major media outlets. Not to mention, it has secured investments from a robust roster of investors, including those involved with the NBA, MLB, NHL, and MLS.

As the current decade ushers in an exciting era for MMA, the sport is becoming increasingly popular, with an estimated 650 million fans worldwide. With Darren Russell now leading international marketing efforts at PFL, there is no shortage of excitement for what’s to come. This appointment marks a new chapter for PFL, and fans can’t wait to see the innovative strategies and exciting events that lie ahead!