Categories: Sponsored News - Digital Marketing

Revamping Advertising: How Major Brands Are Using Custom AI

A representation of custom AI algorithms being used in advertising strategies.

Article Sponsored by:

SPACE AVAILABLE FOR SPONSORS!

Want to target the right audience? Sponsor our site and choose your specific industry to connect with a relevant audience.

What Sponsors Receive:

Prominent brand mentions across targeted, industry-focused articles
High-visibility placements that speak directly to an engaged local audience
Guaranteed coverage that maximizes exposure and reinforces your brand presence

Interested in seeing what sponsored content looks like on our platform?

Browse Examples of Sponsored News and Articles:

May’s Roofing & Contracting
Forwal Construction
NSC Clips
Real Internet Sales
Suited
Florida4Golf

Click the button below to sponsor our articles:

Sponsor Our Articles

News Summary

In the evolving advertising landscape, major brands like Lenovo and Sargento are harnessing custom AI algorithms to boost their programmatic advertising strategies. Lenovo has reported a remarkable 270% ROI increase with the help of tailored AI solutions, while Sargento has achieved significant results in its digital campaigns. This shift towards custom algorithms signifies a transformative trend where companies personalize their marketing efforts, enhancing engagement and efficiency. The adoption of AI tools promises a new era in advertising that focuses on targeted audience interactions and innovative content creation.

Revamping Advertising: How Major Brands Are Using Custom AI

In the world of advertising, it’s no secret that targeting the right audience has become increasingly important. Recently, major brands such as Lenovo and Sargento have taken a giant leap forward by developing custom AI algorithms tailored specifically for their programmatic advertising strategies.

Understanding the Shift

These brands are not just looking to reach larger audiences; they aim to discover new target groups and find high-quality ad inventory. With advancements in sophisticated AI tools, companies are leveraging this technology to enhance their digital marketing efforts. The shift towards adapting custom algorithms represents a notable trend in the industry, as more brands recognize the potential advantages of these innovative approaches.

What’s Working for Lenovo and Sargento?

For instance, Lenovo recently reported a stunning 270% increase in return on investment on their advertising spending due to their adoption of Scibids’ AI technology, despite experiencing a 34% rise in cost per impression. How is that possible? By utilizing tailor-made solutions, Lenovo was able to improve its advertising efficiency and effectiveness significantly.

Sargento is not too far behind; after implementing their AI algorithm, the company has also seen impressive results in their digital campaigns. The common thread? Both companies have embraced the potential of artificial intelligence, and it’s paying off.

What Makes Custom Algorithms Unique?

Custom algorithms allow brands to move beyond traditional advertising platforms like Meta and Google. Instead of relying on standard tools, these companies can match customers more precisely, drawing on their proprietary data to create highly specific marketing strategies. According to Adam Heimlich, the founder and CEO of Chalice AI, advertisers are beginning to recognize the impressive capabilities and cost-effectiveness of these highly sophisticated AI models.

Lenovo’s Extensive Marketing Use of AI

Lenovo isn’t just dipping a toe in the water; they’ve disseminated AI tools across their entire marketing team, which comprises over 500 people. Their partnerships with platforms like OpenAI help provide the resources needed to continually improve their marketing approach. Lenovo’s digital media strategy is even intertwined with their sponsorship of Formula 1, targeting businesses whose audiences align with F1 fandom.

With a keen focus on reaching B2B decision-makers interested in tech solutions, Lenovo utilizes AI to optimize content delivery. In fact, their digital media spending in the U.S. for the first three quarters of 2024 is reported at an impressive $150 million, showing their commitment to advanced advertising strategies.

Revolutionizing Content Creation

One of Lenovo’s standout innovations is the Lenovo Studio AI, which has drastically changed the content creation landscape. Utilizing large language models, it allows for rapid generation of targeted marketing content—reducing the time required for content creation from weeks to mere hours. This streamlined process promises to cut new product launch costs by up to 70%.

Currently, over 11,500 Lenovo sellers and partners are benefiting from the capabilities of Lenovo Studio AI, which helps in managing a rising volume of advertising content more efficiently.

The “You” Campaign: Personalizing User Experiences

Lenovo’s recent advertising campaign, aptly titled the “You” campaign, emphasizes how their new AI PCs are designed to provide a personalized experience that learns users’ productivity habits. With features such as Microsoft Copilot functionality and dedicated keys for chatbot access, these devices aim to enhance usability and address privacy concerns at the same time.

The campaign takes advantage of various formats—think video, social media, and digital ads—to showcase how their AI technology can amplify user experience and productivity across both B2B and B2C audiences.

Conclusion: A New Era in Advertising

It’s a thrilling time for brands like Lenovo and Sargento as they unlock new potential through custom AI algorithms. With the promise of more tailored advertising, enhanced user experiences, and impressive results, the future looks bright for programmatic advertising. Embracing AI isn’t just a trend; it’s transforming the way companies engage with their customers. It’s fascinating to see where the journey will lead next!