Chick-fil-A Launches New App to Enhance Family Fun in Atlanta
Exciting news for families in Atlanta and beyond! Chick-fil-A has announced its plans to launch a brand new app called Chick-fil-A Play this November 18. This innovative free app promises to bring a mix of fun and entertainment, including podcasts, games, interactive stories, and original animated shows. One of the highlights is a show called Legends of Evergreen Hills, which is sure to delight kids and parents alike.
A Bold Step in a Changing Market
In today’s landscape, it seems like branded apps are popping up less often. Why? Well, launching an app can be pretty tricky and costly, not to mention all the ongoing updates that come after. So, it’s really heartening to see Chick-fil-A breaking the mold with this engaging new approach. Not only does this move offer a fresh way for the brand to connect with its audience, but it also gives families a shared experience that goes beyond just stopping by for some tasty chicken sandwiches.
More Than Just Chicken
As stated by Dustin Britt, the executive director of brand strategy at Chick-fil-A, “Hospitality and fun have always been at the core of the Chick-fil-A family experience.” The new app aims to extend that fun into the digital realm, allowing families to enjoy quality moments together. And let’s face it, in an era where brands are striving to avoid association with any offensive content, having this dedicated space helps Chick-fil-A maintain its positive persona.
Discover Evergreen Hills
While specific programming details about the app are still under wraps, we do know that one of the main attractions will be the animated series set in a whimsical location called Evergreen Hills. This enchanting world is filled with what they call “spark power,” which stems from kindness and good deeds. However, it seems that Evergreen Hills is facing a bit of a crisis, with some individuals misusing this spark power instead of helping others.
A Young Hero’s Journey
In the story, a brave young girl is tasked with protecting Evergreen Hills from these threats. This plotline not only entertains but also reinforces the importance of kindness and community. Chick-fil-A has a history of crafting touching stories; their short film “The Spark Tree” from last year has already received over 140 million views on YouTube!
Expanding Horizons with Pennycake
But the Chick-fil-A fun isn’t stopping there! The company also began a new line of games and activities named Pennycake, which includes puzzles, lawn games, and even decks of conversation starter cards. These products are designed to keep families connected and engaged, making meal times and gatherings even more joyful.
Staying Focused on Family
If you’re wondering what kinds of ads will be on the app—good news! Chick-fil-A has expressed no immediate plans to sell any advertisements. Their goal is to create a wholesome environment where families can truly enjoy content together without the distractions of typical commercial interruptions.
Previous Digital Successes
Looking back, it’s evident that Chick-fil-A has already carved a niche for itself in the digital entertainment landscape. Last summer, they introduced a game called Code Moo, where players took action against a fictional “burger-slinging nemesis.” This game was a hit, racking up around 2.5 million food rewards each week for Chick-fil-A One loyalty members who joined the challenges.
A Bright Future Ahead
As the holiday season approaches, with its barrage of advertising and media chatter, it’s refreshing to see a company like Chick-fil-A investing in something joyful and interactive. By launching the Chick-fil-A Play app, they’re not just serving up tasty meals but also fostering a sense of community, togetherness, and outright fun. For families in Atlanta and beyond, it looks like there’s a lot to look forward to!
