Brands Get a Boost with TikTok and Magna’s Latest Report!

News Summary

TikTok and Magna’s new report reveals that brands can enhance their marketing strategies by aligning with ‘tentpole’ events, such as the Olympics and cultural celebrations. The study indicates that engaging audiences in meaningful ways during these major occurrences can significantly increase audience interest. Notably, TikTok shapes conversations in ways traditional media cannot, making it a valuable platform for reaching diverse and non-traditional viewers. The report also emphasizes the importance of purpose-driven marketing and adapting strategies as social media landscapes evolve.

Brands Get a Boost with TikTok and Magna’s Latest Report!

Imagine being part of a gathering that gets everyone buzzing—like a sports event or a holiday celebration. Now, think about how brands can tap into that excitement to connect with audiences in meaningful ways. Well, that’s exactly what TikTok and Magna are spotlighting in their recently released research report! This collaboration highlights how brands can amp up their marketing around what they’re calling “tentpole events.” These tentpole events range from big sporting moments, like the Olympics, to cultural celebrations, such as Valentine’s Day.

Why Tune into Tentpole Events?

The key takeaway from the report is that aligning marketing strategies with these major events can lead to a significant boost in audience engagement and interest. In essence, if brands can harmonize their messaging with what’s already on people’s minds, they can capture attention more effectively. With the way our media consumption habits have evolved, brands need to adopt different approaches depending on who they want to reach.

TikTok: Shaping Conversations

We’ve all seen how TikTok transforms the way we talk about events. The platform allows users to become active participants by creating their own content, remixing trends, sharing their reactions, and even shopping for related products. What’s particularly fascinating is that conversations around these events can kick off weeks in advance, peak during the actual event, and keep flowing long after it has passed. In fact, the report reveals that engagement levels on TikTok vary quite a bit when compared to traditional TV viewing habits.

Different Audiences, Different Engagement

It turns out that about 41% of the folks who are active in conversations about tentpole events on TikTok are classified as light TV viewers or even non-streamers. This insight puts TikTok in a unique position as a hub for engagement, especially among those who might not tune in to traditional television.

The Power of Influencers and Regional Variances

The report also dives into regional differences as well as the importance of influencers in marketing tied to these tentpole moments. While the report primarily targets larger brands with the budget to spare, it’s also packed with valuable insights that smaller businesses can leverage to take advantage of big events. This means that no matter your size, there are strategies to explore!

Grounding Strategies in Purpose

A big takeaway from the report is a reminder for brands to root their social media tactics in a strong sense of purpose. Giving real thought to how they engage with audiences—especially during monumental moments—can make a world of difference.

Shifting Sands in Social Media

Speaking of monumental shifts, multiple trends are reshaping the landscape of social media. Recently, there’s been buzz around Elon Musk‘s $44 billion acquisition of Twitter, which many are calling the beginning of the “Musk-Twitter era.” As social media platforms evolve, they’re also introducing increasingly diverse voices—especially from people of color—which could unlock newfound opportunities for brands during tentpole events.

The Recent Buzz around the Oscars

Take, for instance, the 2023 Oscars, which pulled in an impressive average of 19.7 million viewers. This event generated a surge of social media conversation and outperformed both the Grammy Awards and the Super Bowl. Brands like Disney are taking note and are crafting new advertising strategies to fit into the electrifying atmosphere of live tentpole events. Moreover, Disney is developing ad packages centered around its Oscar-winning film, “Anora,” set to stream on Hulu.

Looking Ahead: Major Events and Interactive Experiences

As we look forward to upcoming live events—like the NCAA women’s college basketball tournament and various music festivals—brands are increasingly seeking sponsorship opportunities for interactive experiences, such as the ESPN’s March Madness tournament bracket. Meanwhile, the Possible conference, now entering its second year, aims to become a staple event in the advertising and marketing industry, drawing attention for its unique networking and collaboration opportunities.

Closing Thoughts

The report doesn’t shy away from discussing the challenges either; it brings up concerns about personal data usage and the burgeoning role of AI in marketing. As brands prepare for future events, considerations on budget constraints and expanding internationally will play critical roles. With all of this information at hand, it’s an exciting time to be a part of the marketing landscape—especially when navigating the ever-changing world of tentpole events!

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Additional Resources

• Social Media Today
• Wikipedia: Event Marketing
• Adweek
• Encyclopedia Britannica: Advertising
• Hollywood Reporter
• Google Search: Tentpole Events
• Screen Rant
• Google News: Disney Marketing
• GlobeNewswire
• Google Scholar: Tentpole Marketing
• Digiday
• Google Search: Event Marketing Strategies