News Summary
Meta’s CMO, Alex Schultz, is set to release his debut book, ‘Click Here: The Art and Science of Digital Marketing and Advertising’, on October 7, 2024. The publication promises to provide essential insights into various dimensions of digital marketing, from customer identification to generative AI application. With 17 years of experience at Meta and a rich academic background, Schultz aims to make the book a must-read for marketers of all levels. It will be available in hardcover, e-book, and audiobook formats.
Exciting News: Meta’s CMO Alex Schultz to Release Book on Digital Marketing!
In an era where digital marketing is constantly evolving, the excitement is palpable in the air as Meta’s Chief Marketing Officer, Alex Schultz, prepares to unveil his first book titled “Click Here: The Art and Science of Digital Marketing and Advertising”. Set to hit the shelves on October 7, 2024, this eagerly awaited publication promises to be a game-changer for marketers at every stage of their careers.
What’s Inside “Click Here”?
Readers can expect a treasure trove of insights as Schultz dives deep into various aspects of digital marketing. The book will cover critical topics such as customer identification, channel selection, and creative testing, ensuring that both budding marketers and veterans find value in its pages. Furthermore, Schultz will guide readers on how to effectively implement generative AI and develop robust measurement tools.
Meta has described “Click Here” as an essential guide for marketers who are looking to boost growth through effective digital strategies. Whether you lean more toward the analytical or the creative side, this book aims to offer a balanced perspective on how to succeed in the digital landscape.
Meet Alex Schultz
For those unfamiliar with Schultz, he brings an impressive 17 years of experience with Meta, where he has played a pivotal role in shaping its advertising systems. His expertise has been instrumental in growing Meta’s user base to a staggering nearly 3.3 billion daily users around the globe. Before his current role, he garnered valuable experience at eBay and has even lent his insights to startups like Airbnb and Coursera.
But it’s not all business for Schultz! His passion for creativity is also evident in a charming side project where he built the largest website dedicated to paper airplanes, showing that his interests span beyond just numbers and analytics.
Academic Touch
Schultz’s influence extends into education as well. He has taught courses at various startup programs, including Y Combinator’s startup school at Stanford and other business schools. This unique blend of hands-on experience and academic involvement offers readers a well-rounded view of digital marketing.
A Word from Publishers
The excitement around “Click Here” is echoed by the publishers. Little, Brown’s president and publisher, Sally Kim, along with Wildfire publishing director Alex Clarke, have emphasized the book’s ability to merge timeless marketing principles with modern analytical tools. Clarke even went so far as to compare “Click Here” to “Ogilvy on Advertising for the digital age”, underscoring its significance in today’s marketing landscape.
Formats Available
For those eager to get their hands on this insightful text, “Click Here” will be available in multiple formats: hardcover, e-book, and audiobook. This wide array ensures that no matter your reading preference, you can dive into Schultz’s expertise and wisdom.
Don’t Miss Out!
If you’re a marketer striving to elevate your game or simply someone passionate about the world of digital advertising, mark your calendars for October 7, 2024. Alex Schultz’s “Click Here” is destined to become a must-read guide that combines both art and science in a way that is accessible and engaging for everyone.
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Additional Resources
- Publishers Weekly: Little, Brown to Publish Meta CMO’s Digital Marketing Guide
- Wikipedia: Digital Marketing
- MediaBrief: Meta’s Alex Schultz Announces New Book
- Google Search: Alex Schultz Meta CMO
- Sprout Social: Facebook Stats for Marketers
- Encyclopedia Britannica: Digital Marketing
- Adgully: Meta to Unveil Key Principles for Digital Marketing Success
- Google News: Meta book Click Here
- Performance Marketing World: Meta CMO to Publish New Book
