January 11, 2025

Nice One Beauty Digital Marketing IPO Success

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News Summary

Nice One Beauty Digital Marketing, a leading beauty e-commerce platform in Saudi Arabia, has successfully conducted an IPO that was 7.9 times oversubscribed. The initial public offering raised around $242 million with a significant interest from both retail and institutional investors. Nice One’s robust revenue growth and expanding customer base are key factors fueling investor confidence, marking a historic moment in the region’s tech landscape.

Exciting Times for Nice One Beauty Digital Marketing!

The beauty world is buzzing with news that Nice One Beauty Digital Marketing, a leading e-commerce platform in Saudi Arabia, has just completed an impressive initial public offering (IPO) on the Saudi stock exchange. And guess what? The response has been absolutely phenomenal! The IPO was an astounding 7.9 times oversubscribed, with total orders reaching a whopping SAR908 million, which is around $242 million.

Breaking Down the Numbers

Let’s take a closer look at the details of this incredible IPO. Nice One made available 3.47 million shares, which amounted to 10% of the total offering, with each share priced at SAR35. That means individual investors were guaranteed to get at least eight shares each, while any remaining shares were allocated based on how many shares investors requested. Talk about a smart way to attract retail investors!

But that’s not all! The institutional subscribers showed even more enthusiasm. Their subscriptions were a jaw-dropping 139.4 times oversubscribed, with orders surpassing SAR169 billion, equal to about $45 billion. This level of interest showcases just how much confidence investors have in Nice One and its business model.

A Glimpse into Nice One’s Success

So, what has fueled this buzz around Nice One? For starters, the company is known as the largest beauty and personal care e-commerce platform in Saudi Arabia, serving a loyal base of over 4 million registered customers. An impressive 95% of their sales occur via their mobile app, which is a testament to their user-friendly interface and the growing trend of online shopping.

In the first quarter of 2024, Nice One reported impressive revenues of SAR250 million, marking an incredible 61% increase year-on-year. With numbers like these, it’s no wonder that the company has caught the eye of investors both locally and internationally.

The GCC IPO Landscape

This IPO is part of a larger trend, with a total of 48 IPOs executed across the six Gulf Cooperation Council (GCC) countries in 2024 alone. Out of these, 38 of them took place in Saudi Arabia, raising a total of $12.1 billion! Notably, many of these IPOs involved smaller companies listing on Nomu, the secondary market in Riyadh.

Making History

An exciting milestone for Nice One is its status as the first listed unicorn technology company on the Saudi Arabia Main Market, trading under the ticker symbol 4193. This achievement reflects not just the success of Nice One but also aligns with Saudi Arabia’s Vision 2030 economic reform initiative, which aims at diversifying the economy and capital markets.

Voices from the Company

Omar Al Olayan, one of the co-founders of Nice One, expressed immense pride in the company’s achievement, noting how it marks a significant milestone for the region’s tech landscape. His brother, Abdularahman Al Olayan, the company’s Chief Marketing Officer, reiterated their commitment to being at the forefront of the beauty e-commerce sector while also expanding their offerings to better serve their customers.

Looking Ahead

The beauty sector in the region is on the brink of expansion, with many companies like Huda Beauty also looking to tap into new sales opportunities. With this burgeoning environment, Nice One is well-positioned to continue its growth trajectory and solidify its status as a key player in the beauty e-commerce market.

Final Thoughts

All in all, Nice One Beauty Digital Marketing’s IPO is not just a milestone for the company but also a reflection of the continuous growth of the tech and beauty industries in Saudi Arabia. As they continue to innovate and lead the way, it’ll be interesting to see how this success translates into future ventures and how it impacts the broader market. We’ll be keeping an eye on this dynamic company as it continues to flourish!

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