Laredo Celebrates TAMIU’s Digital Marketing Success!
If you’re in Laredo, Texas, there’s a lot to celebrate these days! The Texas A&M International University (TAMIU) has made waves in the world of digital marketing, earning impressive recognition at the 12th annual Education Digital Marketing Awards. This event, known nationally, is a competition that celebrates excellence in educational websites, digital content, electronic communications, mobile media, and social media.
A Proud Achievement for TAMIU
On July 31, 2023, it was announced that TAMIU’s Office of Public Relations, Marketing and Information Services snagged an incredible seven national awards! Out of more than 1,000 entries from schools all over the country, this is a proud moment for the TAMIU team. Steve Harmon, who is the Director of the Office of Public Relations, Marketing, and Information Services, was thrilled to share the news. He emphasized that the accolades highlight the creativity and enthusiasm of the TAMIU PR team.
He stated, “The creativity, drive, innovation, passion and teamwork this team demonstrates daily drives our efforts to constantly find new and engaging ways to share the university’s mission and story across multiple platforms.” How cool is that?
What Made TAMIU Stand Out?
TAMIU’s PR department has embraced unique and playful strategies to communicate with the community. One notable event was the whimsical “Release the Quacken” celebration, where the campus was filled with hundreds of rubber ducks to symbolize the growth in enrollment. Also, let’s not forget the “Dusty’s Glow-Up” campaign that unveiled the university’s new mascot. These creative events not only put a smile on faces but also enhanced community engagement.
Harmon shared that their work spans a variety of areas, from creating microsites for the web to organizing exciting public engagement events. It’s this wide-ranging approach that keeps the TAMIU story fresh and interesting for both current and prospective students. And it’s working! Their efforts have resulted in positive outcomes in recruitment, retention, and community perception.
All About Team Spirit
For Harmon, this honor reflects the dedication and collaboration of the entire TAMIU PRMIS team. He expressed his pleasure in working with such creative professionals and highlighted that seeing their digital marketing work recognized on a national stage is nothing short of exhilarating. Their news was even celebrated with some joyful real and virtual high-fives among the team members.
“The excitement we all felt in that moment is just a testament to the passion we have for our work. It also challenges us to continue to raise our own creative bar and seek new opportunities to tell the university’s story with impact and relevance,” said Harmon.
Becoming recognized among other national higher education institutions is not just an honor; it’s a motivational boost for the team. He reflected on how the awards they have received from regional, state, national, and international competitions encourage them to strive for excellence in every project they undertake.
What’s Next?
Looking ahead, TAMIU’s PR team is motivated to keep improving and to keep sharing their vibrant and impactful story with the world. As they embrace new opportunities and ideas, we can be sure that this won’t be the last we hear about TAMIU’s achievements.
In a world where educational marketing is constantly evolving, it’s heartwarming to see Laredo’s very own Texas A&M International University taking strides to not just keep up, but to lead the way. Kudos to TAMIU and the hard-working team that brings their vision to life!
So, whether you’re a student, a prospective applicant, or simply a proud Laredoan, these accomplishments are surely a reason to celebrate. Here’s to TAMIU and their continued success!
