Discovering a New Trend in Museum Marketing
In bustling cities across the globe, museums are embracing a *new wave* of social media marketing that has everyone talking, especially the younger crowd. This fresh approach sees these institutions appointing their Gen Z marketing interns to take the reins, leading to a delightful blend of culture and current slang that’s lighting up *TikTok* and *Instagram* feeds everywhere!
From Hever Castle to the World
It all started with a cheeky video from Hever Castle in England. In a fun and endearing way, guide Peter Crowley greeted viewers with “Hey besties,” a phrase that quickly hooked many. He then casually invited everyone to check out the *historic* 600-year-old castle, adding phrases like, “Hever Castle understood the assignment” while pointing emphatically at a portrait of Anne Boleyn, declaring, “*Pop off, queen*.” This quirky approach resonated so well with audiences that the video quickly racked up a jaw-dropping *12 million views*!
Gen Z Slang and the Cultural Connection
Following the viral success of Hever Castle, numerous cultural organizations jumped on the bandwagon, adopting the same style of marketing. Picture this: an older curator or guide explaining the nuances of art while peppering their speech with Gen Z slang like “no cap” and “she ate and left no crumbs.” It’s a hilarious twist that instantly bridges the generational gap, welcoming new audiences to these often exclusive spaces.
For example, when Chester Cathedral showcased its historical shrine, it wittily quipped, “*This is the Shrine of Saint Werburgh, patron saint of Chester, she ate and left no crumbs.*” Who would’ve thought that the phrase “menty b” would become synonymous with a fun trip to the museum!? These light-hearted presentations light up social media and invite individuals to step into the vibrant world of history, art, and culture.
The Rise of the ‘Millennial Pause’
Another quirky aspect of these videos is the so-called “Millennial Pause.” Often, hosts take the time to pause before launching into their sentences, which has become a *signature* of Millennial presenters. Some creative individuals have even edited these pauses to be a comedic highlight! The Virginia Poe Museum presents this effectively, with an exaggerated pause before the next frame, making it an amusing watch.
More Than Just Museums
This creative marketing trend isn’t limited to museums. From accountancy firms to donkey sanctuaries, and even the NYC Ferry, everyone seems to be joining the fun. Who could forget the Reykjavík-based newsroom in Iceland, which kept audiences chuckling, despite the language barrier, with terms like “*skibidi toilet*” and “*bussin*” floating about? 🚢
Some Fan Favorites to Check Out
As this trend continues to bloom, we can’t help but highlight a few organizational favorites and their unforgettable lines:
- New York Historical Society: “*Thomas Cole’s Course of Empire is slaying the house down.*”
- Beamish Museum: “*Smell of this bakery is sending me.*”
- Black Country Living Museum: “*Look at these miners, absolute alphas.*”
- The Viking Museum: “*This is a statue of Freyr – big rizzler.*”
- Aardman Studios: “*It’s serving Gromit.*”
- National Gallery Singapore: “*We are cooking from 10am to 7pm every day.*”
Final Thoughts
In a world desperate for connection and laughter, museums are redefining their role through relatable, funny content that resonates with all ages. This TikTok-infused marketing shake-up not only highlights what these institutions stand for but creates a welcoming atmosphere that encourages visitors to come out and explore. So the next time you hear “Get in losers, the London Philharmonic Orchestra season starts now,” remember it’s all in good fun! The cultural shift is here, and it’s as *vibrant* as ever.
